High melodrama doesn’t get any better than this. We’ve got the weakened but wise Captain Of Industry, who has clearly gone past the denial, anger, bargaining and depression stages of terminal illness and has reached the final acceptance stage. We’ve got the calm and caring nurse smiling fondly at her ailing patient. And we have a magnificent, blazing sunset, depicted in loving, cross-hatched detail through the window of the expensive sanatorium, providing illumination as our hero goes gently, gently into that good night.
This ad is so beautiful that the artist, John D. Mooney, signed his work. He expended all that effort for an ad that probably ran two or three times in the daily papers and then was tossed aside. I hope they at least gave Mr. Mooney a policy or two for his troubles.